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Which path should mobile take? Should the mobile handset be at the hub of the digital content delivery network, competing with other digital devices -the PCs and games consoles- for full content delivery? Or is the future of mobile simply to remain a complementary device, a portable reduced version of what people have at home?

What will determine its success? As wireless data delivery speeds ahead to 4G, handsets are putting more tools in the palm of your hand, making your mobile as invaluable as your PC. The growing content demand from the BRIC markets, where handsets are affordable and PCs are not, could provide the powerful shove that mobile needs. But the demand in developed markets is still nowhere near its full potential. Do users really want to watch live streaming on a tiny screen? And how will mobile ever overcome the limitations of data storage?

The Financial Times Mobile Communications Conference is a pre-eminent gathering of the leading decision makers, strategists and visionaries who will come together to debate the defining question for the future of mobile content. It is a must attend for network operators, content and entertainment producers, handset manufacturers, mobile software designers, analysts and investors.

DISCUSSION HIGHLIGHTS:
  • WAKING UP TO MOBILE CONTENT? Will mobile handsets complement or compete with PCs and other digital devices for content delivery? Only 20 percent of mobile subscribers worldwide are using data services. When will more users wake up to mobile content?

  • THE THREE Gs - GAMES, GIRLS AND GAMBLING What share of the market could mobile take from the PC as regards `The Three Gs`?

  • MOBILE MUSIC UPTAKE - ALLEGRO OR ADAGIO? Mobile music content could be worth one third of global music industry sales by 2010. Is it a natural step for users to go from buying personalised ringtones to music downloads?

  • MOBILE TV AND VIDEO - THE SMALL SCREEN Does mobile television really have a future on a tiny screen? Will streaming video files capture more of wireless users' disposable income?

  • HANDSETS - THE SHAPE OF THINGS TO COME The future of mobile content is tied to the creative capacity of the next generation of handsets. What can mobiles offer that other digital devices cannot?

  • THE WIDER WORLD - DETERMINING MOBILE’S FUTURE Does the affordability of mobiles compared to PCs mean that the massive BRIC markets determine the future of mobile content?
The organisers reserve the right to alter the programme and speakers as may be necessary © Financial Times Ltd 2006
PANEL OF SPEAKERS INCLUDE:

Dr Phillip Alvelda, Chairman and Chief Executive Officer, MobiTV

Mr Roy Bedlow, Vice President EMEA, Palm

Mr Markus Berger-de Leon, Managing Director, Jamster

Mr Anders Bergtoft, Director, Content and Media, Ericsson

Mr Brian A. Bogosian, Chairman, President and CEO, Visto Corporation

Mr Andrew Bud, Executive Chairman, mBlox Inc

Ms Charmaine Eggberry, Vice President - Enterprise Business Unit, EMEA, Research In Motion Limited (RIM)

Mr Graeme Ferguson, Director Global Content Development, Vodafone Group Services Limited

Mr Bill Gajda, Chief Marketing Officer, GSM Association

Ms Angel Gambino, Vice President, Commercial, Strategy and Digital Media, MTV Networks UK

Mr Rob Glaser, Chairman and CEO, RealNetworks, Inc

Mr Matthew Harris, Chief Executive Officer, Volantis Systems Ltd

Mr Martin J. Higginson, Chief Executive Officer, Monstermob Group plc

Dr Sanjay K Jha, EVP and President, QUALCOMM CDMA Technologies Group

Mr Jim Holden, Director of Global Wireless Partnerships, Google

Miss Sissel Henriette Larsen, Marketing Director, Beep Science AS

Mr Stephen Nuttall, Director of Business Development, BSkyB

Mr Ole Obermann, Vice President, European Digital Business, Sony BMG Music Entertainment

Mr Isao Ohashi, President, Managing Director, DoCoMo i-mode Europe B.V.

Mr Graeme Oxby, Marketing Director, 3 UK

Mr Patrick Parodi, Chairman, Mobile Entertainment Forum

Mr Richard Hancock, Regional Managing Director, LaNetro Zed, S.A.

Mr Alex Reeve, Director of Mobile Business Group, Microsoft

Mr Marc Rotthier, Vice President and General Manager, Network and Service Provider Business Unit EMEA, Hewlett- Packard Company

Mr Stefan Rust, Director Corporate Development & Alliances Mobile Entertainment, Sun Microsystems

Mr Thomas V. Ryan, Senior Vice President, Digital and Mobile Strategy and Development, EMI Music

Mr Mark Selby, Vice President Multimedia, Nokia

Mr Russ Shaw, Marketing Director, O2 UK

Mr Andrew Till, Director of Strategy for EMEA, Motorola

Mr Nicholas Wheeler, Managing Director of Multimedia Content, ITN

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